Sometimes, non-profits have an even wider variety of stakeholders they need to engage. They must balance appealing to the constituents they serve, as well as to donors, foundations, and even policymakers. A strong brand helps non-profits communicate who they are and why they matter so that people understand what is compelling and differentiating about the organization beyond simply their stats, figures, and programs.
Learn more about Innovation Protocol’s take on branding for non-profits here: Importance of Branding for Non-Profit Organizations - YouTube
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